Estate planning is misunderstood by most Americans.

Misconceptions Keep People Out Of Estate Planning

Estate planning is inaccessible to many people with some groups more affected than others.

“It’s Not For Me, I’m Not Old And Wealthy.”
1

Biggest Misconceptions

“It’s Too Depressing And Scary To Face — I Can Always Do It Later.”
2

Estate Plans Are For The Wealthy And I Am Not That Rich…

Members of the BIPOC community and those who live in rural areas are disproportionately disadvantaged accessing knowledge and resources about estate planning.

Estate Planning Is For Everyone, And It’s Not Something To Put Off Until Later

43%
Among those who want it offered as a benefit, 65% said they would choose a web-based estate planning software over hiring a professional.
37%
Among those who want it offered as a benefit, 65% said they would choose a web-based estate planning software over hiring a professional.
23%
23% Don’t Think They Have Enough Money To Warrant An Estate Plan
18%
Among those who want it offered as a benefit, 65% said they would choose a web-based estate planning software over hiring a professional.
As a reminder: everyone we surveyed had household income of $100K+ (25% of respondents had $150K+ HHI)

I’m Not Old, It Can Wait

Estate planning is often the last thing people want to think about, and so they put it off until the end of life.

Nearly half of our respondents found the process of setting up a plan “helpful”
Said it was relieving and empowering
Said they wish they had put an estate plan in place sooner